Director [& Producer]

During the last few years, Alice has been approached to direct more and more Musicals, including the sell-out production of Billy Elliot, which saw the 60 strong cast winning a competition to perform on the Victoria Palace stage, London. Her interest in Theatre has also allowed Alice to start taking on more Producer roles too.

2018/9 – Director – Cinderella – Panto in a Day – 2 Teams for TIE throughout London/Midlands
2018 – Assistant Producer – Panto in a Day – Stockwell Playhouse, London
2015 – Director / Choreographer – Our House – LOST Theatre, London
2015 – Assistant Producer – Singin’ in the Rain – John McIntosh Arts Centre, London
2015 – Director – Hairspray Workshop – London
2015 – Assistant Director / Choreographer – Oliver – Watermans Theatre
2015 – Assistant Director/Producer – The Plaza Suite – Waterloo East Theatre, London
2014 – Assistant Director – Wind in the Willows – Richmond, London
2013 – Choreo / Director – West End At The Fringe – The Space, Edinburgh Fringe
2012 – Choreographer/Director – “Icons and Inspirations” Summer Show – Worcester
2011 – Artistic Director / Choreographer – PantoLand! – Christmas Show – Jago
2011 – Director / Assistant Choreo – Billy Elliot [Youth Theatre] – Malvern Theatres
2010 – Director / Assistant Choreographer – Charlie and The Chocolate Factory – Jago
2008 – Director / Choreographer – High School Musical – Camarthen


“The five piece ensemble performs passionately, clearly loving what they are doing. The big production numbers are exciting, energetically sung, and well-choreographed, while the intimate character ballads are atmospheric and moving.”

4 * for West End at the Fringe – Three Week Review, see more here.

“The musical based on the music of Madness was an entertaining and enthralling night out.  Given the weather was awful the brave souls who ventured out were rewarded by a lively and energetic show with strong principles and a supportive chorus that really added to the overall impact. Alice Bendall clearly had a good vision for the show and developed this as both director and choreographer.  Good use of the stage space and the talent available was moulded by her into an impressive whole.  The dancing being aided by a superb dance captain in Aimee Bevan was a strong part of the shows visual impact.” Our House – The Madness Musical, NODA review 2015